Think about this. Once upon a time, so long ago, approximately during the 1990’s, I would have an idea, and then think about it for a while. My idea would ruminate inside my own head, then I would tell my friends about it.
On a good day, I would have several friends readily available to me the same day. It might have to be later that week before my friends would be available to talk. I would then tell my friends about the idea and they would weigh in. If they like the idea, they might tell some of their friends about it and get some feedback on my behalf. And then those friends would share with their friends, so on and so forth.
My friends and I would continue to talk about the idea on occasion. They might even remember to give me some of the feedback they received and share it back with me. I would be encouraged or discouraged to act on my idea. All in all, it might take a few weeks before I am really able to say whether or not my idea is going to take root.
Today, I can post on Facebook and Twitter, get the simultaneous feedback of everyone the algorithm allows within minutes.
I very-well might be able to get more feedback on more ideas faster than I can come up with ideas.
At this rate of ideation I could actually get more feedback on more ideas in a single day than I could have potentially gotten within a month during the 1990’s. And more feedback than I might have been able to get in a year in before the 1950’s.
Given the ability of so many people being able to weigh in so quickly. We are now able to iterate faster than ever before.
How are you using your friends and family connections on Facebook? What thoughts and ideas are you sharing on Twitter? How are you weighing in on the ideas you see others sharing on social media?