Serendipity

Making progress in life has plenty of serendipity in it.

It is hard to ignore the fact that MySpace was on the decline when Facebook was in the midst of their pseudo grassroots rollout to colleges. Hard to ignore Apple’s immense success following the release of the iPhone when the market was struggling to figure out what a smartphone was going to be and Apple released the simplest solution to the problem.

The rest of the time, you are left to make success on your own. Waiting for markets to be right means you might never go to market. Whereas finding the right first customer will always make a sale.

There are few guarantees in finding the right customer. You have to pick your customers and sell to them. Over and over again you sell to them. There will be many customers not buying before your first customer buys. Some of them will not be ready. Others will not understand. And yet, some will still just be afraid.

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But after your first customer buys, you will sell to your second customer some time later.

Then your third a little less time later.

Never will you have your third customer without your first two.

Likewise, your fourth is not without your third.

Your continuing to sell is what will lead to the right moment. You continued to be who you are until you found your right customer.

Who is your right customer? What does it look like for you to sell the way you are not the way you think you should be? How can you try more often to spread the word about your work?

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