I have stopped eating at most fast food restaurants. Occasionally, once or twice a year I will in a moment of pure gluttony or desperation pick up some fast food, but otherwise? No.
(I recognize it is a bit of a privilege to be able to make this decision, and for that I am thankful.)
It is also a decision based on my values. Most simply it has to do with eating healthy. Equally importantly, it is out of frustration with the service. These poor people are working for a mega-corp for sub par wages in a job with little to no positive long term outlook.
And with their employer having no interest in their long term success. They have no interest in the joy of their customer. They are looking to make it through their shift, go home, and hopefully have made enough money to make it till the next time they get paid.
I have been there and I totally get why they are that way. And likewise, I do not want to support the mega corp they work for. I want to support places that are genuinely interested in their most important customer...
For instance, when I worked at Starbucks (granted it has been a while) they seemed genuinely interested in my success and profitability beyond my time at Starbucks. Between stock options, retirement, healthcare, free pound of coffee every week, a generous discount on everything else, and a well outlined career path and transferring within the company to a place I might like to work longterm. They had enough opportunities for me to feel valued and likewise value my customer.
Because the company was so interested in taking care of me, I was very invested in taking care of my most important customer, the actual customer on the other side of the counter ordering drinks, pastries, and hot food. I was thrilled to take care of them because my company was thrilled to take care of me and it was a pleasure to work at Starbucks for years.
Who are you supporting? How are you giving your subordinates, friends, family, or direct customer relations more than an a transactional relationship? How are you adding value to other people’s lives? How are you engaging others for their benefit first?