Apple continually works to make their products more accessible to more and more people who would not normally be able to access their products. One way they have done so is their accessibility settings.
These settings can do a ton of different things from reading the screen to you if you are visually impaired or give you a button to perform commonly used functions or commands. You can even hook the iPhone up to hearing aids, zoom the screen/magnify or just plain make the text larger and/or bolder, to name a few.
These amazing settings make the phone easier to use for people who want to use a smartphone but they might need additional consideration.
In contrast, getting ahold of a company when I need product support, is almost impossible. For instance I was trying to call my cell phone provider recently and it took me multiple attempts and waiting on hold for a representative because they were experiencing ‘longer than normal wait times due to an increased volume of calls.’ Of course, I can give them my phone number and they will call me back later. And of course when they call later, I am in the middle of something and physically unable of answering my phone.
I am now left to call back again and wait. This time spending more time on hold and waiting for a representative despite the ‘longer than normal wait times due to an increase volume of calls’ ... again.
Which way have you positioned yourself? Are you more accessible or less accessible? Are you trying to find better ways for your customers and friends to be able to work and engage with you? Do you push your business and office to be more accessible to your customers?